Website Footer Design
Build useful website footers without turning them into repetitive link dumps.
The footer is secondary navigation
A footer can provide access to key services, support pages, legal information, contact details and high-level location groups. It does not need to repeat every header link or every city name on every page.
Organize footer links into clear columns and keep labels descriptive. Long lists should be moved to dedicated index pages when they overwhelm the layout.
Avoid network-style backlink blocks
If related external resources are useful, place them contextually inside relevant content or on a properly explained resources page. A footer filled with unrelated external sites looks promotional and gives visitors little reason to click.
Use the footer to close the page
The footer can contain a concise brand statement, a limited set of navigation groups and necessary legal/contact information. It should feel like the end of the experience rather than a second sitemap.
Keep mobile readability
Footer columns should stack cleanly and preserve sufficient spacing between link groups. Tiny low-contrast footer text is a common accessibility problem that is easy to avoid.